Chris Lavoie, PhD on LinkedIn: #partnerships #gtm (2024)

The 1st Shopify Editions event lived up to the hype, with plenty of exciting takeaways & questions for #Ecosystem Partners, including:1️⃣ Managed Markets - big boost for cross-border commerce; which we know is a major trend right now as top retailers continue to test new market expansion (e.g., Marc Jacobs in GER/France, Allbirds in EU/Asia). This is another smart move by Shopify in knocking down top objections for alternative platforms as they aim to simplify international sales for end customers & merchants. 2️⃣ Search & Discovery - Shopify is taking a big step forward in helping merchants achieve highly personalized site experiences tailored to individual customers through the addition of metafields to customer object. While a big win for merchants & end shoppers, this will make things spicy in the search/personalization App Category, but as always, this will likely spur innovation faster 🔥 3️⃣ Built for Shopify Apps - Shopify is promising that Apps meeting their highest QA standards will gain increased visibility and promotion (i.e, more GTM commitment). This is a BIG move from Shopify & while Ecosystem Partners are plenty intrigued, it's clear there are key outstanding questions about lift required vs expected ROI on this one 🤔 I'm looking forward to wrapping up this great week tonight with Partners; hope to see you around in Toronto!#Shopify #Ecommerce #Retail

34

Great move by Crossbeam & Reveal in joining forces; thrilled for Bob Moore Simon Bouchez + friends. End customers are the biggest winners now that Partnering Practitioners can be be unleashed with a more unified tech stack at their disposal.Cheers to no more saying "are you on Crossbeam or Reveal?" 🍾 🤣 #Partnerships

81

5 Comments

Absolutely pumped to attend my 1st Shopify Editions event next week in Toronto to witness some epic Product Mic Drop's 😎 I'm looking to connect with Partners in Town & Shopifolk; so please drop a comment or DM if you'll be around 📲 See you soon!#Shopify #Ecommerce #Retail

31

3 Comments

Thrilled to announce the 5th Graduating Class of the Partnership Manager Mastermind, powered by Ecosystem University 🎓 Over the past 8 weeks, 15 determined partner managers navigated intense training in a group environment where we covered the most important topics in modern partner managementThe results speak for themselves (measured by comparing identical intake/exit surveys):+18% growth in negotiation, persuasion & stakeholder mgmt.+30% in overall confidence+32% in monetization tactics+50% in multiple categories, including data analysis, building playbooks, and leveraging account mapping software-- Group NPS of 83 🔥 I am extremely proud of the determination & openness this group brought each week to create an engaging & safe environment to learn (and laugh!)So, without further ado, here are your 2024 Spring Mastermind Graduates 🌟 Andreas Krause Steve Sandler, MBA Christian Pino Brian McInerney Drew Gibson Naruby Schlenker Bollom Kaylee Deigan Stefan Dimitrijević Sebastian Brown Glad Sebastiaan van Bergen Jason Arebalo Stephanie Eberhardt Tristan Pike, MPH l Utility Player l Partnerships Katherine Hutter AJ AmielPEER-VOTED AWARD WINNERS 🏆 🧗♀️ Bravery Award -- AJ Amiel⚡ Community Catalyst Award -- Sebastian Brown Glad❤️ Mentorship Award -- Andreas Krause 🤖 Innovation Award -- Katherine Hutter 🌟 Overall Excellence Award -- Andreas KrauseInvesting in yourself will always yield the best ROI, as our 85+ graduates have shown. Our next cohort starts July 10th, so why not put your remaining L&D budget to good use (DM me for details) 😎 #Partnerships #Growth #Training Partnership Leaders

35

5 Comments

Final call for our first Partnerships Townhall happening Thurs, June 20th 🎥 Why should you care to join? 👇 ▶ you're an agency or ISV who has discussions with merchants about all things post-purchase (shipping, order tracking, labels, returns, etc.)▶ you're looking for a strategic partner who can refer you legit pipeline▶ you're looking for a partner with global presence who can help you expandWe have plenty of relevant & exciting info for both existing & interested new partners. Hope to see you soon 😎 #Partnerships #Ecommerce #Retail

4

1 Comment

As we wrap up the 3rd Q of our Partnership Team's journey together, I am so inspired by what our tenacious team has accomplished. Anyone who has built a bonafide GTM channel from 0 -> 1 knows just how hard it is to build an engine in a short timeline and with limited resources. Fortunately we have the greatest resource of all in spades: supreme talent and togetherness.I am in awe of what passionate people who love working together can do when the challenge and stakes are the highest.What has helped us grow quickly?▶ be metric oriented (no fluffy KPIs/quotas), keeping eyes on pipeline $$$▶ crystal clear Role & Responsibilities aligned to incentives▶ #buildinpublic, share successes & failures to accelerate TEAM innovation▶ obsess over value creations: customers > partners > company > ourselvesSo grateful for this team, and am wishing all my friends a great finish to Q2!#Partnerships #Growth #SaaS #GTM

62

3 Comments

Thrilled to announce our first ever Partnerships Townhall at AfterShip, happening June 20th 🎥 Why should you care to join? 👇 ▶ you're an agency or ISV who has discussions with merchants about all things post-purchase (shipping, order tracking, labels, returns, etc.)▶ you're looking for a strategic partner who can refer you legit pipeline▶ you're looking for a partner with global presence who can help you expand▶ you're tired of partnering with co's who over-promise & under-deliverWhether you're a current or interested new partner, it's our guarantee we will offer something for YOU to justify the time spent.See you soon 😎 #Partnerships #Ecommerce #Retail

36

5 Comments

What a week spent at our Shenzhen AfterShip office in China! 🇨🇳 The leadership team was locked in a conference room all week to debate the most important decisions facing the company over the next 1-2 years.It took 50 hours of discussion, but we were able to make 2 critical decisions that will heavily influence our short and long term vision.It was an honour to participate in such important conversations with highly talented and motivated colleagues spanning all major departmental functions.The future is burning bright for AfterShip's customers, partners, and employees, and I'm thrilled to get back to work to put strategy into action 🧗♀️ 🏔 🚀 P.s. special shoutout to the incredible People team at our SZ office who take hospitality to the highest level 🤗

70

1 Comment

Thrilled to announce the formal launch of the AfterShip Partnership Program"Huh...AfterShip already has a partner program, no?" 🤔 Not quite. There is big difference in partnering with companies and having a framework (program) to support partners long term objectives.We've spent the last 6 months building out the team, processes and relationships to achieve a bonafide program framework that can support our partners (and their customers') largest ambitions.Our Program clearly defines what partners can expect in the way of:▶ resources (technical support, MDF, co-marketing)▶ access (direct POC, exec alignment, early API access, dev support)▶ lead generation (prioritized referral support & access to AEs/CSMs)▶ merchant support (existing customers, open opportunities, prospects)By only partnering with companies that can *really* invest in supporting shared customer outcomes and mutual business growth, we will maintain sufficient resources to support the few, strategically chosen partners who we are placing long term bets on.Why partner with AfterShip?▶ 18K customers (we present large TAM to you)▶ global company (GTM across multiple regions together)▶ 70% R&D employees (we ship faster than anyone; period)▶ lead prioritization (we employ roles where quota = referrals to YOU)▶ access => extremely "partner friendly" customer success & sales org who EMBRACE partners enabling their teams (not gate-keeping)▶ A+ POCs not just in partner manager roles, but also in partner marketing, partner enablement, etc (we can be MORE creative in how we GTM together)If this is action you want a piece of, please DM me to find out how to get started.#Partnerships #Ecommerce #SaaS

191

21 Comments